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Ten Thoughts

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Recommended by Denney Morrison

An Emotional Connection Matters More than Customer Satisfaction
Harvard Business Review Denney Morrison's Comment: interested to know what tools others may have deployed that intersect with gaining an emotional connection with their customer.
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Know Your Customers’ “Jobs to Be Done”
Harvard Business Review Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
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LinkedIn Denney Morrison's Comment: a great reminder to be curious and have courage to ask questions.
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Denney Morrison's Comment: The section on liquid vs illiquid investing for the average investor is insightful.
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https://ideacouture.com/app/uploads/2016/06/MISC-Human-Insights_Digital-Book_1606-20_v4.pdf
Denney Morrison's Comment: Page 18, Making It Too Real: reification and research in the real world challenges the research and the assumptions business have come to accept which explains why so many firms struggle with finding the right insight.
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About

10Thoughts is where business professionals find the best article content recommended by their talented peers.

The internet is vast and inundated with clickbait – too much choice, too little quality. We believe that recommendations from trusted colleagues and peers is the most efficient way to discover the best content.

Join us to find articles influencing top minds across industries and functions in the world of business!

FAQ

What is 10Thoughts?

10Thoughts is a place where business professionals find the best content recommended by their talented colleagues and peers.

Where did it come from?

10Thoughts was founded by two brothers, Jack and Jeffrey Mara. It started at Darden Business School with students recommending articles for their classmates. It then expanded across the MBA community and into the broader business world.

Who recommends the articles?

Article recommendations on 10Thoughts come from one of two places:

  1. 10Thoughts users can apply to recommend content– recommender applications are carefully vetted to ensure high quality articles from top, thoughtful minds
  2. Professionals in different companies and institutions are constantly recommending content on their internal 10Thoughts platforms. We post the best of their recommendations – stripped of name and company affiliation – on the 10Thoughts website

How do I become a recommender?

You can apply right here!

And why should I become a recommender?

10Thoughts recommenders build their brand by sharing impactful articles with a highly talented community of readers.

We increase the professional exposure of our recommenders by linking their names directly to their LinkedIn profile – our readers can then check out the people recommending content they enjoying.

10Thoughts recommenders are always welcome to blog on the site and readers can opt to subscribe to individual recommenders to receive all the content they recommend.

What’s a company platform?

We offer customized 10Thoughts platforms for companies and institutions. Find more info here

What is the “recommended by” section of the website?

Recommended by is a place to see content recommended by business professionals in different fields (for example: recommended by MBAs, by consultants, by lawyers, by financial services professionals).

I wish there was recommended by [fill in the blank]…

You can help us build it! Get in touch.

Do you have an iOS app?

Yes, you can download the first version of our iOS app here. We will be building future versions to continue to add functionality and enhance the user experience.

What about Android?

Unfortunately we don’t have an android app yet, but the site is mobile friendly.

Do you have a blog?

Yes, we try to blog weekly on the site. We generally discuss different challenges and learnings throughout our entrepreneurial process. Our recommenders are welcome to blog anytime and we occasionally feature guest blogs.

Have you considered…?

Contact us, we love to hear from our readers.

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