10 Thoughts


Ten Thoughts


Recommenders' Picks of the Week
A Peek Inside the Moonshot Factory Operating Manual
Medium Ever since we started as Google[x] in 2010, X has had a single mission: to invent and launch “moonshot” technologies that we hope could…
Recommended by Kelwyn Looi 0
Denney Morrison's Comment: Page 18, Making It Too Real: reification and research in the real world challenges the research and the assumptions business have come to accept which explains why so many firms struggle with finding the right insight.
Recommended by Denney Morrison 0
SANDEEP INAVOLU's Comment: hoiiiiiiii
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How Marketers Can Improve ROI on Customer Experience
How Marketers Can Improve ROI on Customer Experience...
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Why Amazon Has Consumer Investors Bemused and Confused
BreakingVC Amazon’s recent entries into home services, food delivery, private label clothes & shoes, as well as a wide range of private label home items represent its most brazen efforts ever to attack...
Recommended by Kelwyn Looi 0
Unless You’re Oprah, ‘Be Yourself’ Is Terrible Advice.
New York Times David Baker's Comment: Next time people say, “just be yourself,” stop them in their tracks. No one wants to hear everything that’s in your head. They just want you to live up to what comes out of your mouth.
Recommended by David Baker 0
The Curse of Culture
Stratechery by Ben Thompson It is very fair to say that Apple is threatened by the potential rise of AI. Google, though, is also threatened by its inability to own customers’ attention. The solution for both...
Recommended by Kelwyn Looi 0
In an Age of Privilege, Not Everyone Is in the Same Boat
New York Times Companies are becoming adept at identifying wealthy customers and marketing to them, creating a money-based caste system.
Recommended by Phil Osborne 0
How the West (and the Rest) Got Rich
WSJ The Great Enrichment of the past two centuries has one primary source: the liberation of ordinary people to pursue their dreams of economic betterment...
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Is the New Luxury a Better You?
The Business of Fashion Luxury spending is shifting from stuff to experiences to personal transformations, where a better you becomes the product.
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The American economy's big problem: we don't have enough companies like Tesla
Vox Tesla is going to need billions of dollars to meet its ambitious production goals. Most technology companies don't need...
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Why Free Speech Matters on Campus
WSJ Former New York City Mayor Michael Bloomberg and industrialist Charles Koch write that free speech matters on campus because “safe spaces” will create graduates unwilling to tolerate differing opinions—a crisis for a...
Recommended by Brian Lederer 0
The Real Problem With Facebook and the News
Stratechery by Ben Thompson Kelwyn Looi's Comment: Some similarities to how Google search results are limited in self-perpetuation and search, rather than discovery
Recommended by Kelwyn Looi  · Length: 3 minutes 11
How trying to fail once every day changed my life. — Life Learning
Medium And helped me make a damn good burger.
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Stop Crashing Planes: Charlie Munger’s Six-Element System
Farnam Street The search for wisdom does not actually translate into consistent wisdom. Here's a six-element system by Charlie Munger that helps you learn better.
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Humans are losing the battle against Kardashian-loving algorithms for the soul of new media
Quartz This headline proves it.
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The Average 29-Year-Old
The Atlantic Forget media archetypes of older Millennials as college-educated singles living in cities. The typical 29-year-old is living with a partner in the suburbs—without a bachelor’s degree.
Recommended by Christopher Gray 1
Hans Rosling's Important Truths about Population Growth and the Developing World
Farnam Street Hans Rosling teaches us some important truths about world population growth, the development of the world's poorest people, and...
Recommended by Craig Prager 0
Uber for MBAs is a worrying sign for knowledge workers everywhere
BostonGlobe.com In a brick-and-beam former warehouse in Boston’s Fort Point Channel neighborhood, Rob Biederman and Patrick Petitti are building an online network that could change how white-collar work gets done.
Recommended by Stephen Reiff  · Length: 3 minutes 39
A New Map for America
New York Times The 50-state model is holding the country back. It needs a new system, built around urban corridors.
Recommended by Christopher Gray  · Length: 4 minutes 19

"Why I Built a Hiring Marketplace"

"Being tired isn’t a badge of honor — Signal v. Noise"

"It's a Tesla"

"Branding wars: Under Armour versus Nike"

"120 Actionable Ideas from Ten Books I Would Give My Younger Self — Life Learning"

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10Thoughts is where business professionals find the best article content recommended by their talented peers.

The internet is vast and inundated with clickbait – too much choice, too little quality. We believe that recommendations from trusted colleagues and peers is the most efficient way to discover the best content.

Join us to find articles influencing top minds across industries and functions in the world of business!


What is 10Thoughts?

10Thoughts is a place where business professionals find the best content recommended by their talented colleagues and peers.

Where did it come from?

10Thoughts was founded by two brothers, Jack and Jeffrey Mara. It started at Darden Business School with students recommending articles for their classmates. It then expanded across the MBA community and into the broader business world.

Who recommends the articles?

Article recommendations on 10Thoughts come from one of two places:

  1. 10Thoughts users can apply to recommend content– recommender applications are carefully vetted to ensure high quality articles from top, thoughtful minds
  2. Professionals in different companies and institutions are constantly recommending content on their internal 10Thoughts platforms. We post the best of their recommendations – stripped of name and company affiliation – on the 10Thoughts website

How do I become a recommender?

You can apply right here!

And why should I become a recommender?

10Thoughts recommenders build their brand by sharing impactful articles with a highly talented community of readers.

We increase the professional exposure of our recommenders by linking their names directly to their LinkedIn profile – our readers can then check out the people recommending content they enjoying.

10Thoughts recommenders are always welcome to blog on the site and readers can opt to subscribe to individual recommenders to receive all the content they recommend.

What’s a company platform?

We offer customized 10Thoughts platforms for companies and institutions. Find more info here

What is the “recommended by” section of the website?

Recommended by is a place to see content recommended by business professionals in different fields (for example: recommended by MBAs, by consultants, by lawyers, by financial services professionals).

I wish there was recommended by [fill in the blank]…

You can help us build it! Get in touch.

Do you have an iOS app?

Yes, you can download the first version of our iOS app here. We will be building future versions to continue to add functionality and enhance the user experience.

What about Android?

Unfortunately we don’t have an android app yet, but the site is mobile friendly.

Do you have a blog?

Yes, we try to blog weekly on the site. We generally discuss different challenges and learnings throughout our entrepreneurial process. Our recommenders are welcome to blog anytime and we occasionally feature guest blogs.

Have you considered…?

Contact us, we love to hear from our readers.

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